Last updated on May 29, 2025
In search engine optimization, content writing plays a vital role. Content is the essence for search engine optimization. The primary goal of search engine optimization is to increase website visibility and make web-pages rank. But Google automated ranking system is developed in a way that only users- benefit content can make visibility among search engines. Therefore, content writing itself becomes the core for website optimization.
WHY CONTENT IS CENTRAL TO SEO
Google database is filled with the content hence, The primary goal of a website is to occupy a space in the Google database. To make a space in the google database uniqueness of the content is essential So that bot can find and crawl the web-pages.
Indexing is the critical objective in content writing for SEO. Indexing is occurs at three levels.
1. URL indexing
2. Keyword family indexing
3. Focus keyword indexing
Among these, the main objective of on-page SEO is to index Focus keyword.
STEPS FOR WRITING CONTENT : SEARCH ENGINE ANALYSIS
1. SEARCH ENGINE ANALYSIS
The first step in content writing for search engine optimization is to identify focus keyword. There are many tools available that helps in identifying the focus keyword. Keyword planner is one of the tool that helps in identifying a focus keyword for SEO content writing. The keywords having search volume at least in between 1k to 10k are focus keywords.
2. KEYWORD FAMILY IDENTIFICATION
The second step is to identify the keyword family. Like Places to Visit in Jaipur is the focus keyword then Jaipur sight-scenes, Things to do in Jaipur, Fun places in Jaipur, tourist places in Jaipur becomes the keyword family.
3. Synonyms and Related Terms
The final step is to identify the synonyms and similar words of the focus keyword. This supports content diversity and better keyword coverage.
KEYWORD IN CONTENT WRITING
A Keyword is the soul of content writing. Basically, keyword is the Search Query. The user is looking for an answer for the search query. In a way, Search query is of two types.
Generic keyword or seed keyword
Generic keyword is also known as seed keyword. When the user do not have the clarity about their intention, it seeks for Generic keyword. Generic keyword have one or two words only. For instance, Online courses, Best doctor. As words like online course and best doctor do not provide the clear intension of the user by typing these words. Hence, for content writing we do not go with these keywords. Although they have high search volume and thereby, high competition prevails. But, still they are useless from SEO content writing point of view.
Descriptive keyword or long-tail keyword
Descriptive keyword are also known as Long-tail keyword. When the user search query have 3-5 words then these known as descriptive keywords. This means, user have clarity behind the intension of the search query. Indeed, user have some specific thought behind the search query. Generally, Descriptive keywords have moderate or low search volume. As a result, long-tail keywords help in lead generation. Such as, Places to Visit in Jaipur, Best Urosugeon in Jaipur, Online Courses in Digital Marketing.
Descriptive keywords are the ones that should be used as a focus keyword for Content writing in SEO.
REQUIREMENT FOR CONTENT WRITING SKILLS: HOW SEARCH ENGINE WORKS
According to Google, Content writing requires high quality content with Keyword intensiveness and no plagiarism.
For high quality content writing, Google has given us EEAT formula.
E = User experience,
E = Expertise,
A = Authoritativeness and
T = Trustworthiness.
Google tells that content writing skills are in such a manner that it overall increases user experience. Although, Increase in the User experience requires tech skills as it involves loading speed and quality of the web-page. Maintaining Loading speed of the web-page is a part of a web-developer work profile. Expertise, requires mastery over the content of the web-page. Authoritativeness, Content of the web-page should be supported by the backlinks. Both on-page and off-page backlinks attachments are required. In last, Trust-worthiness states that content of the web-page must have trustful references and sources. User experience, expertise and trustworthiness together Becomes the part of on-page SEO. While authoritativeness” is the part of Off-page SEO.
Every web-page is designed in a manner that gives information about any particular topic. That topic is becomes your keyword. As we said google only rank those pages that provide useful content to the users. Hence, what the user is typing in the google becomes the keyword. And the content of the web-page is the answer to the search query of the user.
For example: User is typing “Tourist Places to Visit in Jaipur”. In this, Tourist places to visit in Jaipur is the search question or the question of the user. In this scenario, Final answer to this query must be the content for the web-page.
Finally, the uniqueness of the content is also essential.
CONTENT WRING STRUCTURE AND READABILITY FOR SEO
The content writing structure explains about the distribution of the over all content in the web-page. Firstly, the content structure should have a proper introduction, then main body in the middle and ends up with the conclusion in the last.
Introduction on content writing structure tells about the usefulness of the web-page. This gives up a quick recap of the content or about the web-page.
A proper distribution of the main body of the content is important. The content is to be divided in proper headings and sub-headings. Conducting a deep research is an essential part of content writing. Thereafter, one should write it in their own language. Pictures or videos (media part) furthter makes the content content enrich.
Lastly, the conclusion part incorporates the key takeaways from the web-page
CONCLUSION
In search engine optimization, content is the foundation. Unique, informative and user focused content is key skill for content writing. By using the right keywords, maintaining a clear structure, and adhering to Google’s EEAT guidelines, you can create content that not only ranks well but also delivers genuine value to users.
