Last updated on May 29, 2025
SEO stands for Search Engine optimization. In today’s competitive world people are more conscious about brands. Hence, popularity and visibility are gaining predominance in the market. In order to maintain one’s own image and creating space for new one’s became essential. This is what SEO does. Hence, SEO enhances website’s visibility
UNDERSTANDING SEO: THE BASICS
Website’s visibility is improve by improving web-page visibility. In other words, we have done SEO for every page of the website. SEO improves relevance and authority for the website. SEO helps in driving organic (non-paid) traffic for the website.
So, Search engine optimization implies web-pages visibility in search queries. As and when people search for the query and web-page rank for the query that means that this web-page is SEO optimized. Now the question is Do every web-page needs SEO? Hence, the answer is No, you need not to do SEO for every page. Only those web-pages that have keywords over which you want to rank needs SEO.
Two ways to do internal SEO – On-page SEO, Off-page SEO. In ON-page SEO, we optimize website internally but in OFF- page SEO, we optimize web page beyond website. ON- page SEO, we focus on content relevancy and tech health. In contrast, OFF-page SEO involves creating digital footprints.
SEARCH ENGINE OPTIMIZATION: GOAL
The Search engine optimization primarily has two goals.
Generate Revenue: Every business firm primarily work with an objective to earn revenue. Search engine optimization helps the firm in achieving this objective. With the help of the search engine optimization we try to make the firm’s web pages more visible of the firm’s website. Working on the visibility of the web-pages in turn, improves the ranking of the web-pages. As a result, leads are generated. As soon as we convert leads into sales, revenue increases. Indeed, Search engine optimization provides a platform from which leads are generated. Thus, revenue increases.
Organic Branding: In search engine optimization, we work on the web-pages visibility. And thereby increases website traffic. As a result, website’s popularity increases with the increase in the visibility of the web-pages. Consequently, organic branding also comes into the place.
ORGANIC VERSUS PAID SEARCH RESULTS
Organic search results: When searching for a search query we find web-pages of the website are shown in the Google. With no ad-sponsored tag in the beginning. In other words, without spending a single penny when google is showing our website then we call it an organic search result.
Paid search result: While searching for a search query when web-pages are not visible organically. Google charges some amount to show them. For which for which Google adds an “Ad” or “Sponsored” label in the top head. These search results are called paid search results.
WEBSITE STRUCTURE FOR SEARCH ENGINE OPTIMIZATION
For better understanding of search engine optimization, knowing website structure is important. The website structure tells about the pages of the website. Generally, a website has three types of pages.
General pages: General pages are those pages which are more about the website itself. Pages like About us, Contact information, testimonial ads, privacy policy, legal information are included in the general pages. These pages give the information about the brand of the website.
These pages have no commercial values. Hence, these are irrelevant from search engine optimization view point.
Transactional pages: These pages includes items or the services that website is offering to its users. Transactional pages helps in lead generation or for making sales. For a small businesses, these pages are in limited amount. Transactional pages are less important from Search engine optimization point of view.
Informational pages: Information pages gives knowledge about the business of the website. These are the informational pages. They give the information about the product and services of the business. Information pages helps in traffic building and are unlimited in numbers. From search engine optimization(SEO) purpose, they occupy a key space.
HOW A SEARCH ENGINE WORKS
Google uses bots or crawlers to find the web-pages and to read them. If Google’s crawlers find the content of the web-page unique and user-friendly then they index the web-page in Google’s database. Hence, in order to make web-page rank-able, content is the core.
SEARCH ENGINE RESULT PAGE AND SEO
Search engine result page is the web-page which Google shows. When a user searches for a query or type anything in its search icon then Google shows some results for the same. These results open up in a page. This web-page itself known as Search engine result page.
Search engine result page consists of AI generated overview, Google ads, organic results(search engine optimization), maps, knowledge panel, Google business profile.
Search engine result page have different web-pages provided by the website. Summary of a particular web-page showing in the search engine result is known as search engine result snippet.
Through search engine optimization, we can have our webpage appear as a search engine result snippet.
Examples of search engine result page SERP:
Basic snippet: Basic snippet includes a simple description about the web-page. This description is generally taken from the content of the web-page only.
Rich Snippet: Rich snippet includes reviews, ratings, or events along with basic snippet. It enhances the search result.
Featured snippet: A highlighted answer box providing a direct answer to the search query is the featured snippet.
Hence, search engine optimization helps in generating search engine result snippets.
KEY ELEMENTS FOR SEARCH ENGINE OPTIMIZATION (SEO)
For doing search engine optimization (SEO) of the web-page, some key elements should be taken into consideration. In other words, in order to appear in the search results, optimization of the Meta tags are necessary.
Meta Description Tags- Short summaries that appear in SERPs.
Title Tags- The clickable headline in search results.
Header Tags- Structure your content for readability.
Image Optimization Tags- Use alt text and compress files for speed.
Open Graph Tags- Improve how links appear when shared on social media.
In order to make web-page visible, these elements optimization is necessary.
CONCLUSION:
Search Engine Optimization (SEO) is an essential digital for enhances a website’s visibility, drives organic traffic, and contributes to long-term brand growth. By optimizing various elements such as content writing , structure, and authority, SEO helps businesses achieve their goals. Content writing is the core for SEO. Understanding the basics of SEO, including on-page and off-page techniques, website structure, and how search engines work, lays the foundation for building a strong online presence. In today’s competitive digital landscape, investing in SEO is not just important—it’s indispensable.
